1 feb. 2007

Bibliografía Marketing online en la British Library

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British Library Marketing Internet British Library . Seguimiento de este tema: Márketing por Internet: éxito mundial de la campaña new7wonders

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Elms, Janelle. The 7 essential steps to successful eBay marketing : c2005. YK.2007.a.1209
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Ries, Al. The 11 immutable laws of Internet branding / 2000. m00/31169 DSC
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3
Jay, Ros. The 100 greatest ideas for making money on the internet / 2000. YK.2001.a.10709
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4
Arundel, Richard. The ABC of the WWW for financial advisers : 1998. CDM.1999.b.533
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5
Eid, Riyad. The adoption of the Internet for B-to-B international marketing : 2002. 9350.832600 no 02/10 DSC
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6
Houghton, Kathryn Ann. Adoption of Websites and E-commerce as marketing tools within exporting SMEs : 2003. DX228471 DSC
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7

Advances in electronic marketing / c2005. m05/.24840 DSC
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Advertising, promotion, and new media / c2005. m04/.36615 DSC
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Kotecha, Kishor C. Affiliate intelligence : c2002. YK.2002.b.2580
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Helmstetter, Greg, Affiliate selling : c2000. YC.2003.b.119
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Helmstetter, Greg, Affiliate selling : c2000. m00/42693 DSC
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12
Grasdorff, Eric van African renaissance and discourse ownership in the information age : 2005. YD.2006.a.5477
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13
Birch, Alex. The age of e-tail : 2000. m00/18724 DSC
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14
Jones, Steve Luengo. "All to one" : 2000. m01/17410 DSC
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15
Luengo-Jones, Steve. "All to one" : c2001. YC.2002.a.23748
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16

The architect’s handbook of professional practice : c2005. EMC.2006.b.542
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17
Berthon, Pierre. As the web is spun : 1995. 9350.837405 HMC-WP-HWP--9534 DSC
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18

Asia Pacific journal of marketing and logistics. 1993- 1742.260720 DSC
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Asia pacific journal of marketing and logistics(online) Asia pacific journal of marketing and logistics. [Electronic resource] 2003 1742.260720 DSC
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20
Moebius, Michael. B2B E-commerce : 2001. 9350.837405 0116 DSC
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21
Burns, Alvin C. Basic marketing research : [c2005] EMC.2006.b.492
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22
Diorio, Stephen G. Beyond "e" : c2002. m02/12586 DSC
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23
Nine, F. X. The big red fez : 2002. YC.2002.a.8360
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24
Steinbock, Dan. The birth of Internet marketing communications / 1999. m00/33591 DSC
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25
Steinbock, Dan, The birth of Internet marketing communications / 2000. YC.2002.a.23826
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26
Wibbels, Andy. Blogwild! : 2006. YC.2006.a.17923
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27
Look, Hugh Evison. Book marketing on the Internet / 2002. m03/17700 DSC
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28

Book sales on the internet. c2000. m00/37850 DSC
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29

Börsenblatt. [2003]- PP.6550(2)
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30
Lindstrom, Martin. Brand building on the Internet / 2000. m00/34692 DSC
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31
Lindström, Martin. Brand building on the Internet / 2001, c2000. YK.2001.a.5531
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De Chernatony, L. Brand building on the Internet / 2003. 9350.933000 2003-09 DSC
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33
Kania, Deborah, Branding.com : 2000. m01/19001 DSC
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Branding @ the digital age / 2001. m01/42445 DSC
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35
Fitzgerald, Michael. Building B2B applications with XML : c2001. YK.2003.a.2450
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36
Zyman, Sergio. Building brandwidth : 2000. m01/24813 DSC
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37
Nemzow, Martin A. W. Building cyberstores : c1997. V97/23172 DSC
CDM.1997.b.749
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38
Thompson, Ian, Building, managing and profiting with commercial web sites : c1997. (XB) PN 78
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39
Hix, Nancy L. The business guide to selling through internet auctions : c2001. m02/18761 DSC
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40
Mellor, Chris. Business on the infobahn / c1996. YK.1996.a.16477
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41
Silverstein, Barry, Business to business Internet marketing : c1999. m00/22621 DSC
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42
Silverstein, Barry, Business to business Internet marketing : 2002. m03/12371 DSC
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43
DePalma, Donald A. Business without borders : c2002. m02/36201 DSC
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44
Watson, John, Buying & selling online / 2001. YK.2001.a.12049
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45

Capture-based aquaculture : 2004. YK.2006.b.744
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46

Careers in international affairs / 2003. YK.2005.a.8181
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47
Rayport, Jeffrey F. Cases in e-commerce / c2002. m02/37615 DSC
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48
Olim, Jason. The CDnow story : c1998. YK.2000.a.12479
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49

The changing face of government information : 2006. YK.2006.a.17828
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50
Bosshart, David. Cheap : 2006.
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51
Young, Paul, The cinema dreams its rivals : c2006. m06/.22531 DSC
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52

The cluetrain manifesto : 2000. YC.2000.a.8092
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53
Doyle, Charles, Collins dictionary of marketing / 2005. YK.2007.a.1267
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54
Lakelin, Philip. Competitive strategies for Internet service provision / c1999. (XB) PN 78
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55
Reynolds, Janice. The complete e-commerce book : 2004. m06/.28445 DSC
Small Business Help Section (BIPC1)
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56
Whiteley, David, The complete e-shop / 2002. YC.2002.a.11950
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57
Eager, William, The complete idiot’s guide to online marketing / 1999. YK.2003.a.17806
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58
Fiore, Frank, The complete idiot’s guide to starting an online business / c2000. YK.2002.a.13349
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59

Consultation on the transposition of the 26th amendment to Council Directive 76/769/EEC relating 2004. m04/22390 DSC
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60
Peppard, Joe. Consumer purchasing on the Internet : 1998. 9348.921000 11/98 DSC
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Consumption, markets & culture. 1997- 3424.764500 DSC
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62

Contemporary research in e-marketing / c2005- m05/.30169 vol. 1 DSC
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63
Lemay, Laura. Creating commercial Web pages / c1996. CDM.2002.a.1099
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Hampton, Kim. Creating commercial Web sites / c1996. CDM.2002.a.1096
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65
Thompson, Ian, Creating competitive advantage with commercial web sites / 1998. (XB) PN 78
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66
Novak, Jeannie, Creating Internet entertainment : c1997. CDM.1997.b.674
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67
Cataudella, Joe. Creating stores on the web / c1998. YK.1998.a.7492
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Cataudella, Joe. Creating stores on the Web : 1999. m00/31118 DSC
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Sawyer, Ben. Creating stores on the web / c2000. YK.2002.a.13188
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Yesil, Magdalena, Creating the virtual store : c1997. 98/00226 DSC
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71
Greenberg, Paul, CRM at the speed of light : c2001. YK.2001.a.11370
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CRM distribution strategies in North America : c2001. (B) AQ 86 Business
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Cross border internet pharmacy: 2004. 5031.880000 DSC
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Cultural production in a digital age / 2005. 1018.800000 Volume 597(2005:Jan.) DSC
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Singh, Nitish. The culturally customized Website : 2005. m05/.26424 DSC
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Sterne, Jim, Customer service on the Internet : c1996. 97/05548 DSC
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Sterne, Jim, Customer service on the Internet : 2000. m00/32529 DSC
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Sterne, Jim, Customer service on the Internet : c2000. YK.2001.a.12472
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Seybold, Patricia B. Customers.com : c1998. 99/19372 DSC
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Seybold, Patricia B. Customers.com : c1998. YK.1998.b.8993
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Marshall, Gary, The cut the crap! guide to music on the Internet / 2003. YK.2005.a.6703
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Vitale, Joseph G. Cyber writing : c1997. 96/32637 DSC
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83
Komando, Kim. CyberBuck$ : c1996. CDM.1998.b.441
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Settles, Craig. Cybermarketing : c1995. 96/10762 DSC
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Bickerton, Pauline. Cybermarketing : 2000. YK.2001.a.5500
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Kienholz, Michelle L. Cycling in cyberspace : c1996. YK.1998.a.2135
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Bowen, David, The Daily Telegraph electronic business manual : 2000, c1999. YK.2002.a.9746
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Janal, Daniel S. Dan Janal’s guide to marketing on the internet : 2000. m00/41543 DSC
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Mena, Jesus. Data mining your website / 1999. YK.2002.a.7980
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Meña, Jesus. Data mining your website / 1999. 99/39215 DSC
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Braunstein, Marc. Deep branding on the Internet : 2000. m00/43714 DSC
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Faimon, Peg. Design alliance : 2004. LC.31.b.1032
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Downing, Douglas. Dictionary of computer and Internet terms / c2003. (B) 004.03
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Coupey, Eloise. Digital business : 2005 YK.2006.a.8116
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Hall, Robert Ernest, Digital dealing : 2001. m02/14088 DSC
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Cohen, Daniel J. Digital history : c2006. Q004.678 DSC
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Wind, Yoram. Digital marketing : c2001. m01/40262 DSC
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Rowan, Will. Digital marketing : 2001. m02/34270 DSC
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Gerbert, Philipp. Digital storm : 2001. m02/44167 DSC
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Christodoulides, George. Dimensionalising the equity of bricks and clicks brands / 2003. 9350.933000 2003-08 DSC
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